Marketing on Amazon is a good approach to showcase the product globally but it’s not that simple, especially for starters. You can use these top Amazon marketing tools to enhance your seller journey as discussed in this article.
From an online book-selling platform in 1995 to the world leader in the eCommerce industry, Amazon has certainly come a long way. According to the statistics by Amazon, around 2.5 billion visitors visit it every month which results in net sales of more than 300 billion US dollars.
Each year, Amazon plays a major role in the growth of eCommerce that happens around the globe.
To give you an idea of just how powerful the company is, let’s look at its sales share. As stated above, Amazon is at the top of the market, but how far ahead is it from the competition? Can you imagine the difference in the sales percentage of Amazon from its competitors?
What did you guess? What was the percentage, 5 10 or 15 Actually, Amazon was ahead of the second biggest player in the eCommerce biz (Walmart) by around 34% (US Sales Share 2021).
You should definitely try these tools.
Helium 10
Like the previous listing, Helium 10 has powers for your Amazon marketplace account but even more unique features that set it apart. Do you remember me saying that product research is important to find high-demand and low-competition products?
Helium 10 gives you the most extensive range of product research tools. Whether you need to monitor sales trends, get quick insights into what people are saying in product reviews, or even calculate a product’s profitability, Helium 10 has got you covered.
Helium offers numerous Keyword Analysis, Listing Testing, and other assorted tools for managing your business efficiently besides Product Research, thanks to its distinct features.
The Listing Optimization tool helps you plan and action your keywords and makes them ready to be used for your listing. Also, tracking your visibility and keyword performance becomes a cakewalk due to Helium’s brilliant search optimization features.
Another big issue that can seriously hurt your business is getting faster refunds from Amazon. With Refund Genie, Alerts, and Inventory Protector, Helium has got you covered.
So you won’t have to wait for your refunds, these tools automatically raise requests for seller reimbursements. Furthermore, you will now receive notifications if your account is impacted by anything suspicious and your order will be capped on limited unit per order.
It’s also quite easy marketing your products or carrying out a tailored campaign using tools that streamline your campaigns to your potential customers depending on your product.
Sellerboard
A common problem that sellers at Amazon face is the lack of knowledge about their real profits. Sellerboard is a profit analytics software that gives you clarity in profitability and also helps you make data-driven business decisions.
The profit dashboard gives you access to all your key metrics, which can be compared by various timeframes to monitor their dynamics. You can also access more precise details about certain goods and orders to assess performance, and then use your findings to adjust prices and stocks.
Apart from the profits dashboard, it also helps automate the different areas of your business, keeping your focus on growth and expansion.
When your stock runs low, it could be bad for sales. It can make all the difference in the world to have a tool that gives you a reorder notification when you need it, as well as a recommended quantity based on sales velocity. The inventory management module by seller board suggests what and how much to reorder. You can also generate purchase orders and track order status to update stock quantities and easily access accurate COGS calculations.
With the PPC automation module, you can automatically optimize your bid and efficiently harvest keywords for better ad campaign productivity.
If that wasn’t enough, the other tools bundled in will help you in requesting customer reviews, getting reimbursed for FBA mistakes, getting notified of key happenings for your Amazon business, and more.
Jungle Scout
Did you notice how all the tools mentioned above come with fantastic features but offer the same platter to every seller? So, how do you locate an Amazon marketing tool that has personalized plans for your specific use case? You can take advantage of Jungle Scout’s great plans to only pay for what you need.
You can pick from current plans for beginner sellers, existing sellers, and brands or agencies. On top of that, every plan has special features for that specific use case.
Beginner Plan
The analytics tools offered in beginner plan help you find potential keywords and look at their performance over time. With use of Analytics powered by AI we can also get to know about future performance of the favourite keyword.
You can look at past trends for products to make an informed decision whether or when to sell any particular product. The Jungle Scout Academy is a great feature that lets beginner sellers learn the technicalities and best practices for selling on Amazon.
Existing Seller Plan
The advanced plans contain features for analyzing competitors, optimizing listings, tracking keywords, and tons more.
The Review Automation is an essential feature that automatically sends requests to your buyers to leave a review for a product after purchasing it. Amazon orders products with maximum likes higher than the products with minimum likes. Also, they boost your sales.
Brand Plan
Jungle Scout’s brand-centric features are tools that break down market share and conduct extensive competitor analysis. You also get the option to connect the Jungle Scout API with Amazon to better control your business.
Teikametrics
Teikametrics uses great AI to help sellers grow even more with Teikametrics tools for sellers. The end result is a wonder for any seller that likes automating things while keeping things on track.
Teikametrics 2.0 operates in conjunction with Amazon and Walmart, making it a great fit if you sell products on these two platforms. Teikametrics 2.0 makes things easier for its sellers and lets artificial intelligence take the load off. So, it is set up easily and works with minimal efforts. To get started, you have to link your Amazon or Walmart accounts, enter the required details, and your sales targets, and that is pretty much it.
Then, Teikametrics 2.0 scans your products and compares them based on hundreds of inbuilt metrics. After that, it generates an internal report and optimizes your account to remove processes hindering growth.
When searching for a suitable Amazon marketing tool, the exceptional ad optimization features are another dealbreaker.
The ad-optimization tool is certifiably going to optimize every dollar you spend on adverts and give you great conversion figures through your advertising.
Semrush AppCenter
As a seller managing product, SEO, listings as well as customer satisfaction is enormous for business growth. Is it possible to fast-track your seller journey without having to learn the intricacies? Oh yes! E-commerce tools from Semrush AppCenter are there to help you.
These apps enable users to take care of Amazon SEO, Listing Optimization, Product Research, Growth Hacking and take safeguard the listings. This is the best part; each app’s simple UI makes it ideal for the tech novice. But don’t get me wrong. Each tool has all the capabilities you require showcased in an easy-to-use interface, so whether you’re an experienced seller or a large business, it’s ideal for you.
You can search for low-competition, high-demand products in your niche using the Product Research for Amazon app. Later you can use the Keyword Wizard for Amazon tool to find good search terms for your products. If you choose the right keyword, it can effectively gain traffic in the long run.
Accordingly, you can also use the PPC Optimizer for Amazon app, which lets you launch and monitor the most profitable paid campaigns for your listings.
Seller Investigators
Seller Investigators has several products to enhance what an Amazon FBA seller is already doing.
For instance, PixelMe is ideal for sellers who run ad campaigns on other platforms like Google, Facebook, LinkedIn, etc. This helps you to retarget users with retargeting pixels to track an audience around the web.
Also, the PPC campaign AI-powered ZonTools minimum avoid ad spend optimization. This automatically raises the budget for effective results and lowers that of low-value keywords.
In addition, SellerTools help you utilize Amazon Opportunity Explorer to stay ahead of the competition. This helps you request reviews on autopilot, get to know your competitors’ keywords, and more.
Besides these, Seller Investigators has ScanUnimilted, Managebystats, SoStocked and many such weapons to take you ahead in the race.
Sellzone
When you are new to the Amazon marketplace, it becomes a nightmare trying to manage everything on your own. Is there a way to speed up my seller journey, without having to dive deep into every nitty-gritty? Oh yes! Sellzone is here to help you.
Sellzone single-handedly handles Amazon SEO, Listing Optimization, Product Research, and Growth Hacking and safeguards your listings. Here’s the good part; Sellzone’s simple User Interface makes it perfect for the tech novice but don’t get me wrong. No matter the case, Sellzone has great features bundled within a simplified UI that is well-suited for an experienced seller or a large business as well.
Sellzone’s great product research feature makes it easy to find low-competition, high-demand products in your niche. The built-in Keyword Wizard can help you find the best possible search terms for your products.
Choosing the right keywords will enable continuous traffic growth over time. In addition, PPC Optimizer functions included in Sellzone will help you commence and send the Leadpages cheapest paid campaign to your listings.
Feedvisor
If you’ve made it to the elite league of sellers in the Amazon marketplace and are on the lookout for an ideal marketplace solution, Feedvisor is worth a shot. The Amazon marketplace tool that uses AI has unique features for big sellers, retailers, brands, and private labels.
As explained earlier in this article, always try to win the Buy Box to increase your sales figures exponentially while also gaining credibility on the Amazon marketplace. Feedvisor adjusts the price of your products, and the great algorithm guarantees you that you will always win the Buy Box at a reasonable price.
The algorithm looks at a lot before optimizing your product prices. It tracks complex movements in the market so you always make maximum profits.
Besides, you can maximize your sales through your paid campaigns by targeting the audiences by using the Advertisement Optimization feature. The campaign manager tool also facilitates manual and automated advertising campaigns for your products and allows you to monitor the sales figures in one standard dashboard.
Feedvisor’s dashboards professionally condense complex data into more manageable formats, guiding clients in daily decision making to increase revenues. Feedvisor’s performance, profitability, and returns dashboard includes P&L analysis, listing performance, returns by volume, and other metrics and insights.
A2X
Breaking News! Entering sales numbers into data entry software is the number one cause of extreme human boredom. A2X takes the hassle out of e-commerce accounting by generating accurate sales accounts in a few clicks. You’ll be error-free and up and running in no time!
The easy-to-use solution lets you connect numerous e-commerce accounts like Amazon, Shopify, Walmart, eBay, Etsy, and many more.
Once you’ve linked your seller account, simply specify the entries you want, and A2X will instantly process the data and bring you the accounts. In addition to this, a bookkeeper A2X solution also exists, which allows bookkeepers to manage the accounts of multiple clients under one subscription.
AMZ Tracker
What if I told you that your Amazon Marketplace could come with an offensive, defensive, and recon strategy for sales growth? Although it may come across as gimmicky, the strategies by AMZ Tracker are pretty great at boosting sales for sellers.
The Offensive strategy refers to checking your keyword performances, investigating your competition, and analyzing ways to get an advantage over your competition. The attack plan is to improve your conversion rates by checking out a lot of things that are affecting the current conversion rates and improving on these things. The Super URL feature also helps increase your product rankings by generating off-Amazon traffic to your listings.
The Defensive strategies will not leave your defenses easy and are for the purpose of protecting your fortress. AMZ Tracker gives out an immediate hijack alert after detecting any suspicious activity on your Amazon seller account and helps to reclaim the lost data. You will also be notified of negative evaluations so that you may handle each unfavorable review separately and take action right away.
The Recon strategies consist of keyword research to find keywords. With this software, you also get the AMZ Chrome extension for on-the-go competitor analysis.
Zonguru
Zonguru is an easy to use Amazon marketplace tool that brings tailored features for sales maximisation, niche finding, listing optimisation, monitoring and alerts, customer engagements and much more.
Zonguru’s Niche Finder will prove to be a lifesaver for you if you are a beginner who has no idea what to sell on Amazon. This tool will help you find the product category that has the best future for a seller like you. You get the Niche Rater feature that checks a niche against various in-built parameters and rates the niche.
Zonguru’s listing optimization features include the “Keywords on Fire” section, which displays all the related keywords that are doing excellent. These red-hot words are sure to fire up your sales figures and give you an edge over your competitors. I promise there will be no more bad puns from now on!
With the Business Dashboard, you can keep a tab on all the important metrics of your Amazon marketplace account. Also, Zonguru uses important sales figures to send alerts about how well your keywords are doing, plus custom alerts when it’s time to reorder from your suppliers. We can avoid delays of the products that are out of stock.
Zonguru’s customer engagement feature sets are the best part of Zonguru. You will get brilliant features such as the Email Automator which can send customizable emails to thank your customers to promotional emails to stay connected with your consumers. Also, the Review Automator is another great feature that emails product reviews to customers after purchasing successfully.
Perks of Joining the Amazon Marketplace
It’s true that the appealing sales numbers entice thousands of sellers all over the world to sell on Amazon. Additionally, Amazon offers great benefits to its sellers to keep them engaged with the platform. Let us take a look at some advantages of selling on Amazon.
Fast and Secure Payments
Amazon does all the work of managing your cash. Amazon deposits the money generated from your marketing account into your bank account every 7 days. What’s even better, Amazon does NOT hold the payments for the Pay on Delivery shipments and makes the payments similar to prepaid orders.
Hassle-free Shipping
The easiest shipping experience in the industry is to ship with Amazon. You can choose the Fulfilment by Amazon (FBA) option or Easy Ship as your shipping method giving you an option that is very convenient for the seller. Also, Amazon can pick returns from the buyer and ship them back to you, if you choose.
Support for every service you need
Whether it is the professional photography of your products, managing your account or any other help regarding Amazon marketing, Amazon has paid support through its third-party alliances. Selling your products becomes significantly easier with these solutions, which will help you increase your sales figures faster.
Advertise and get noticed
Sellers on Amazon are offered a range of advertising options. You can also run ads on the platform for a fee and a customer only pays when they click on it. Advertisements can help you progress higher in the ranks. They are a great way of gaining recognition for your products.
Sell Globally
You can choose Global selling in the Amazon marketplace, which helps you reach a much bigger audience. You can make sales from 200+ countries where Amazon operates.
The Amazon Seller App
Amazon’s Seller App lets you monitor your business anytime, anywhere. The app allows you to view sales insights, modify your account settings, address issues, and respond to customer inquiries.
What are the best Amazon Marketing Strategies?
Selling products on the Amazon Marketplace can be very hard. If you put out a decent product at a competitive price, you might not see sales at all. Make your Amazon Marketplace work well with the help from these tips.
- Optimize your products for better search rankings.
- Have more number of High resolutions images
- Add a thorough product description.
- Try to get the Amazon Buy Box.
- Use Amazon Fulfilment for your shipping and delivery.
- Be compliant with every Amazon’s rule for product description, pricing and more.
- Get in touch with your customers and request product reviews.
- Answer customer questions quickly in business.
- Use these Amazon price trackers for competitor price monitoring.
You have probably heard those points multiple times in your seller journey. That’s true! Every seller should follow these important points in their amazon marketing drive. What’s the best way to beat the already established giants and make an earning on the Amazon marketplace?
One of the best strategies for further growing your sales on Amazon is to leverage the power of Amazon marketing tools. They help you to research products, optimize listings, research keywords and much more.
Summing Up 👇
Marketing on Amazon presents great growth opportunities. But at the same time, it does come with its share of drawbacks. High competition and high workloads are the major ones that beginners face. The above tools are an excellent way to cut down the entry barrier for a beginner and quickly achieve a steady growth rate for the business in question. But like everything else, Amazon advertising requires you to know the basics and follow best practices while selling your products.
