If you’re running advertisements on Facebook and wish to change currency in Facebook ads, you’ll be impressed to learn that Facebook forbids currency conversion in the present ad account. You’ll need to create a new ad account with the required currency settings. This guide entails the steps to change currency in Facebook ads along with some considerations to ensure the process is not bumpy.
Why You May Need to Change Currency in Facebook Ads
Choosing the correct currency in your Facebook Ads account is crucial for accurate billing, reporting, and financial management. Here are some common reasons why advertisers need to change their currency:
- You mistakenly set up the wrong currency during account creation.
- Your business has expanded to a new country, requiring currency adjustments.
- You want to avoid currency conversion fees charged by your payment provider.
- Your financial team needs reports in a specific currency.
Since Facebook ties currency settings to each ad account, the only way to change it is by creating a new ad account.
Steps to Change Currency in Facebook Ads
Step 1: Access Business Manager
Log in to Facebook Business Manager.
Click on Business Settings in the left-hand menu.
Navigate to Accounts > Ad Accounts.
Step 2: Create a New Ad Account with the Desired Currency
Click Add and select Create a New Ad Account.
Enter a name for your new ad account.
Select the correct currency and time zone.
Assign the account to your business.
Click Create Ad Account and assign appropriate roles to your team.
Step 3: Add a Payment Method
Go to Business Settings > Payments.
Click Add Payment Method.
Choose a suitable payment option (credit/debit card, PayPal, etc.).
Enter the payment details and save.
Step 4: Transfer Campaigns and Assets
Since you are creating a new ad account, existing campaigns won’t transfer automatically. Here’s what you need to do:
Pause campaigns in the old ad account.
Note down audience targeting, ad creatives, and campaign settings.
Recreate the campaigns in the new ad account.
If using Facebook Pixel, connect it to the new ad account.
Step 5: Deactivate the Old Ad Account (Optional)
If you no longer need the old ad account, you can deactivate it:
Go to Business Settings > Ad Accounts.
Select the old ad account and click Deactivate.
Confirm your decision.
Things to Consider Before Changing Currency
- Loss of Historical Data: Your old ad account’s data, including past performance metrics, won’t transfer.
- Payment Method Restrictions: Some payment options are region-specific, so confirm compatibility before making changes.
- Impact on Ad Optimization: The new ad account will start fresh, meaning Facebook’s algorithm will need time to optimize new campaigns.
FAQs
1. Can I change the currency in an existing ad account?
No, Facebook does not allow currency changes in an existing ad account. You must create a new ad account with the correct currency.
2. Will my previous ad data be transferred?
No, historical data remains in the old ad account and does not carry over to the new one.
3. Does Facebook charge a fee for creating a new ad account?
No, creating a new ad account is free. However, you may need to reset your billing thresholds.
4. Can I use the same payment method for multiple ad accounts?
Yes, Facebook allows linking the same payment method to multiple ad accounts.
5. How can I prevent this issue in the future?
Ensure you select the correct currency when setting up your ad account and review Facebook’s payment policies for your region.
Conclusion
It’s possible to create a new ad account to change currency in Facebook ads, as they don’t allow direct changes. The above points help in smoothly moving on to a new currency with minimal disruption to the ad campaigns. Whenever opening a new ad account, double-check on your settings to avoid unnecessary headaches later on. This approach ensures that you can change currency in Facebook ads without affecting your existing campaigns.
