What are types of Ad Tracking Tools?
The following are different types of Ad tracking Tools.
Link Tracking
It is the simplest and most effective tracking method. It enables businesses to track who has clicked or shared their links and acquire valuable insights.
Affiliate Link Tracking
This form is utilised for affiliate programmes and serves as a source of tracking shared links and compensation for affiliate networks.
Pixel Tracking
A tracking pixel provides information about customer behavior, the number of people viewing your ads, the duration of time they viewed it, and the number of clicks.
Facebook Ad Tracking
Facebook pixel provides important insights into Facebook ads, allowing for more targeted and relevant ads. It improves Facebook advertising ROI.
Cookies
Cookies track user activity or behaviour on a website and assist in the creation of retargeted advertising.
How to do Ad Tracking on a social media platform?
To advertise on various social media sites, one must first determine what goals one wants to achieve. Consider several aspects when selecting an advertising platform and making the most of your cash.
Facebook is the most effective and favoured advertising medium. It aids in reaching the greatest number of targeted viewers and impacting them via Facebook Ads. When considering Facebook Ads as an advertising platform, consider its unique targeting capability, such as a lookalike audience. Users can select who can see their advertising depending on a variety of factors such as nation, language, age, city, and postcode.
Similar to its parent company Facebook, Instagram provides several segmentation options. However, because of its smaller user base, the segmented audience size shrinks accordingly. If your goal is to reach internet users aged 18-49 with engaging photos and videos, Instagram remains an ideal platform for your campaign.
LinkedIn is predominantly favored for B2B advertising due to its emphasis on professional networking. It serves as an ideal platform for reaching specific professional audiences, such as HR Managers in Mumbai. Sponsored InMail, in particular, stands out as one of its most appealing advertising formats.
Mistakes to Avoid in Ad Tracking Tools
Identifying and avoiding typical ad campaign blunders is critical to its effectiveness and success. Check out the list below for common pitfalls to avoid when tracking ads.
- Not Defining Your Target Audience: To reach your target audience and boost ROI, you must first define who they are. It allows you to target your ad based on demographics, location, and interests.
- Wrong Conversion Tracking: Keep each campaign separate, and utilise the appropriate tool to organise and supply correct information.
- Using wrong keyword and match types: Defining keywords and match types allows you to show your advertising to people who are searching for related terms.
- Not defining negative keywords: Determining which keywords your ads should avoid is just as crucial as defining them.
An effective ad management tool is crucial for businesses to streamline media buying over the long term. Conduct thorough research to identify the tool that best fits your business requirements and objectives. Utilize the mentioned ad tracking tools to create, optimize, and report on campaigns in real-time.
Ad Tracking Tools for Marketers
An ad tracking tool is the most effective method to track and measure campaign performance. These tools offer a comprehensive platform to gain insights into demographics and impressions, boosting business sales. They provide valuable data to identify new marketing opportunities, build targeted campaigns, manage customer relationships, and convert leads.
Below are 3 benefits of Ad tracking tools.
- It helps in improving content and campaigns.
- It enables you to learn and understand more about your customers.
- It allows businesses to convert and increase advertising revenue.
Digital advertising focuses on enhancing online presence, increasing brand awareness, and continuously improving methods to reach potential customers. Ad tracking tools provide valuable insights, optimize campaigns, and boost ROI.
Here are some of the top Ad tracking tools known for their tracking and reporting features, user interface, and integration capabilities.
HYROS
HYROS is a trusted ad-tracking platform that boosts digital businesses’ ad ROI through AI optimization. It provides specialized tools for eCommerce, agencies, call funnels, and info businesses.
Key Features:
- It tracks key KPIs such as calls, leads, sales, and returning customers.
- HYROS enhances customer targeting, increasing the number of close calls.
- Utilizing AI technology, it improves ad targeting at a lower cost.
- The platform enables better, data-driven decisions and boosts eCommerce ad profitability.
- It also tracks advanced call metrics, including qualified calls, show-up rates, and additional offline sales.
HYROS also includes a creative reporting suite, allowing you to identify your organization’s top-performing ad creative.
Voluum
Voluum allows you to track all of your digital marketing from a single programme. Voluum allows you to track what is working and which campaigns are doing well.
Key Features:
- Voluum integrates with over 40 software platforms.
- It identifies suspicious clicks and visits in reports.
- Voluum features an intuitive UX and modern design.
- Its Traffic Distribution AI analyzes data daily and directs traffic to the best-performing campaigns, offers, and landing pages.
The software tracks link performance and is an excellent tool for managing your affiliate programs.
Keitaro
Keitaro is the gold standard advertising tracker, specifically created for media buying and internet marketing. Keitato is an essential tool for any marketer seeking to optimise, control, manage, and protect advertising campaigns.
Keitaro provides everything you need to conduct successful online advertising campaigns.
- High-performance reports featuring 30+ built-in metrics.
- Local landing pages with an integrated editor.
- Customizable Geo DB with IPv6 support.
- Click API/Admin API for remote management.
- A/B testing and multi-offer funnels.
- Multi-user access with customizable permissions and activity logging.
- Integrations with Facebook, TikTok, Google Ads, Cloudflare, Namecheap, and more.
- Online support and a 14-day unrestricted trial.
In addition, Keitaro provides over 500 ready-made CPA and advertising network templates for collecting all click and conversion data.
Keitato costs $52 per month for individual users and $266 per month for teams and businesses.
Keitaro’s key benefits include superior traffic distribution capabilities, real-time analytics and reporting, and seamless scalability.
Unfortunately, the tracker does not have a cloud version, therefore you will have to buy a server. There are no AI features.
Cometly
Cometly is an ad tracking platform that helps you track, analyse, optimise, and expand your ad campaigns. Cometly provides businesses with improved ad attribution, analytics, and decision-making capabilities.
Key Features:
- Cometly effectively monitors each sale linked to its respective advertisement and utilizes data for enhancing ad effectiveness.
- It integrates seamlessly with ClickBank, Instagram, Facebook, and Shopify.
- The platform includes instructional videos to assist users in getting acquainted with its functionalities.
- Additional notable features of Cometly encompass Attribution Modeling, Multi-touch Attribution, ROI Tracking, Conversion Tracking, and Cross-Channel Attribution.
Cometly offers seamless integration with the largest ad and sales platforms with one click.
BeMob
BeMob is a real-time data reporting and ad tracking tool designed for media buyers and affiliate marketers.
Key Features:
- BeMob is a comprehensive solution for tracking, controlling, optimising, and analysing advertising traffic.
- It facilitates campaign analysis and increases ROI.
- It includes a safe tracking function that allows data to be stored safely in the cloud without the need for a separate server or software.
- It has implemented weekly changes to streamline operations and boost production.
- It sends out email notifications to keep subscribers up to date on all ad campaign modifications, preventing potential losses.
- BeMob’s affiliate marketing capabilities include real-time click tracking, campaign management, smart links, multi-device support, and performance analytics (affiliate).
The platform offers a dashboard in multiple languages like English, Chinese, Spanish, and Russian.
Plat
Plat offers performance-driven ad-tracking solutions to businesses and media buyers.
Key Features:
- Plat provides 24/7 performance alerts to ensure that you are always up to date.
- It provides real-time data tracking and the ability to obtain extensive information from organic traffic logs and ad impressions.
- The platform provides extensive performance reports for optimising campaigns and updating rule sets.
- It enables custom conversion tracking, manual campaign optimisation, traffic distribution, and seamless interaction with other platforms for all campaign monitoring and management.
Plat has an intuitive interface and comprehensive customization feature to offer end-to-end performance marketing.
Madgicx
Madgicx is a cloud-based marketing platform offering various features for every business need.
Key Features:
- Madgicx AI provides customizable pricing based on spend, allowing businesses to pay only for the tools and features they utilize.
- It includes a one-click Ad Launcher feature for creating ads using performance visualization, existing ads, and content from Facebook or Instagram posts.
- Madgicx facilitates the launch of customized ads to reach precise audience segments.
- Additional features encompass content management, conversion tracking, social media monitoring, and campaign management.
The platform offers monthly, quarterly, or annual plans and customer service through live chat, a knowledge base, and FAQs.
AdsBridge
AdsBridge is an ad tracking solution for a wide range of enterprises that helps them enhance profits from marketing campaigns.
Key Features:
- AdsBridge enables for multi-user access and displays logs to monitor modifications.
- It distributes traffic and directs it to the most effective advertising.
- It provides statistics that include real-time data and difficulties.
- AdsBridge provides a quality check on incoming traffic to reduce ad fraud as much as possible.
The platform offers great customer service via its support centre, helpdesk, and support team.
Meta Pixel
Meta Pixel, formerly known as Facebook Pixel, is a JavaScript code that enables tracking visitor activity once integrated into a website. This analytics tool provides valuable insights and enhances advertising campaign conversions.
Key Features:
- Meta Pixel has one of the most advanced targeting capabilities and can generate personalised audiences.
- It helps to create a lookalike audience in order to reach a more relevant and targeted audience.
- It can monitor critical performance parameters to keep track of Facebook Ads performance.
- It helps you to optimise conversions based on your company’s needs, such as sign-ups or transactions.
Businesses should install Meta Pixel on their website even if they do not run Facebook Ads because it will begin gathering data from website visitors, which will be used to launch Facebook Ads later.
Bitly
Bitly is a popular platform for shortening URLs. The tool allows businesses and marketing professionals with little budgets to track links and clicks.
Key Features:
- It has the best features for link shortening and customisation.
- The platform allows you to create many short links at once.
- Bitly has one of the most effective link-tracking solutions for small enterprises.
- A data dashboard provides customers with information about click rate, link history, app installation, campaign performance, and other metrics.
Bitly supports third-party platforms such as SMS communication, Salesforce, Twilio, and Adobe.
